Social Media & Design
for San Francisco Mayors Race 2024

For six months, I contributed to the Mark Farrell for Mayor of San Francisco Campaign, where I played a critical role in shaping its social media presence. I filmed Mark Farrell’s defining campaign moments, created engaging videos for to promote the campaign online, and designed impactful infographics and print materials that educated voters on key policies, including Prop D (2024).

I Increased social media output by 5x within my first week on the team, and my work was featured on nearly all campaign print & digital channels, ensuring consistent, compelling messaging.

Short-Form Video Editing, Motion Graphics, Graphic Design, Infographic Design, Live Content Creation, Event Coverage, Branding
Copywriting & Political Messaging, Email Marketing, Translation & Localization, Print Ad Creation, Banner & Signage
Resource Coordination, Publication Coordination, Web Design (I made this site!)

Photoshop, Premiere, After Effects, Canva, Meta Business Suite, PDI

 

My ability to film and create videos of campaign events was one of my key responsibilities on the Mark Farrell Campaign. I staffed and filmed over 45 campaign events, working closely with Mark Farrell to film his most compelling moments and highlight the wisdom of his policy propositions.

Leveraging my experience as a Market Lead, I created dynamic videos that paired engaging visuals with thought-provoking messaging. My work consistently received praise for its efficiency, professionalism, & creativity.

.Video Editing. .Graphic Design. .Print. .Field Work. .Filming. .Social.

I edited and filmed testimonial interviews with Marks supporters, producing engaging 45-second voter testimonials for the Mark Farrell campaign, showcasing supporters’ personal stories and reasons for backing Mark for Mayor.

I actively recruited testimonials at events, capturing authentic moments that resonated with voters. These videos became a key element of the campaign’s messaging, combining creativity with efficiency to amplify grassroots support.

.Graphic Design. .Video Editing. .Project Management. .Field Work. .Filming. .Branding. .Social.

I leveraged my graphic design expertise to create ads and infographics for the campaign, ensuring alignment with brand guidelines in close collaboration with the Deputy Social Media Lead. On several flier projects I managed the entire process from design, to print, to distribution, acquiring all needed resources and overseeing the related field operation.

My designs were featured across all social media channels, as well as WeChat, email, and in print materials for field distribution, effectively amplifying the campaign’s message and engagement across diverse audiences.

.Graphic Design. .Project Management. .Field Work. .Social. .Email. .Print. .Branding. .Art Direction.

Early in the campaign, I developed the standard design template and visual style for our Mobilize events page, creating banners that became a central element of the campaign’s branding. Collaborating with team leads, I independently sourced assets and delivered high-quality designs for various events.

These banners reached and engaged hundreds of supporters, reinforcing the campaign’s professional and cohesive image.

.Graphic Design. .Art Direction. .Social. .Branding.

I volunteered to project manage the Chinese campaign ads for Mark Farrell and Yes on Prop D 2024, overseeing design, copywriting, translation, QA, and final delivery to publishers. I served as point-of-contact between the campaign and publishers, ensuring smooth communication while expediting approvals and payments.

I collaborated with campaign staff and Chinese community leaders to craft messaging that resonated with Mandarin- and Cantonese-speaking voters. These ads were see in the SingTao Daily, World Journal, and Wind Newspaper.

.Graphic Design. .Project Management. .Print.

I led the promotion efforts for one of the campaign’s most popular events: The Mark Farrell Halloween Party. I designed all the social and print materials we used to promote the event, then created a highlight reel of the event to showcase Mark’s popularity with families.

Working directly with the Campaign Manager, I ensured the event’s marketing was cohesive, impactful, and effectively reached our target audience. The event had excellent attendance, showcasing my ability to combine creativity with strategic execution.

.Graphic Design. .Video Editing. .Project Management. .Field Work. .Filming. .Art Direction. .Social. .Email. .Print. .Branding.